Website Privacy Policy

Natural State Recovery Centers respects your privacy. This policy explains what information we collect through naturalstaterecovery.com, how we use it, when we share it, and the choices you may have.

This policy applies to our public website, online forms, and website-related calls, emails, and text messages. It does not replace our Notice of Privacy Practices for patient records.

1. Patient Records and Health Information

Health information that Natural State Recovery Centers creates or keeps as part of treatment, payment, or health care operations may be protected by the Health Insurance Portability and Accountability Act (HIPAA). Substance use disorder patient records may also receive added protection under 42 CFR Part 2. If information you submit through the website becomes part of our patient records, it is handled under our Notice of Privacy Practices, not this website policy.

Our Notice of Privacy Practices explains how we may use and share protected patient information, your rights, and how to file a privacy complaint.

Read or download our Notice of Privacy Practices.

Please do not send detailed medical records, diagnosis information, prescription information, or clinical notes through a general contact form or regular email. Call us if you need a safer way to send sensitive information.

2. Information We Collect Through the Website

Information you give us. We may collect information you enter into a form or provide when you contact us, including:

• Your name
• Your phone number and email address
• Your date of birth
• Your state of residence
• Insurance information
• Information about the services you are seeking
• Messages or other information you choose to provide
• Your permission to receive phone calls or text messages

Information collected automatically. When you use our website, we and our service providers may collect:

• Your IP address
• Your browser and device type
• The pages you visit and links you select
• The date, time, and length of your visit
• The website or advertisement that sent you to us
• General location information based on your IP address
• Cookie identifiers and similar technical information
• Advertising identifiers and information about advertising interactions
• Actions such as viewing a page, selecting a link, starting a call, or submitting a form

Call and communication information. When you call, email, or text us, we may collect your contact information and details about the communication. Call data may include the phone number, time, duration, and source of the call. If a call may be recorded or monitored, you will hear a disclosure at the start of the call, and you may ask to continue without recording.

3. How We Use Information

We may use website information to:

• Answer your questions
• Contact you when you ask us to
• Help with an inquiry or possible admission
• Verify insurance benefits when you ask us to
• Schedule calls or appointments
• Send communications you requested or agreed to receive
• Operate, protect, and improve the website
• Understand how people use the website
• Measure calls, form submissions, and other conversions
• Measure and improve advertising results
• Create advertising audiences and show relevant ads, only when allowed by law and consistent with your privacy choices
• Find and prevent fraud, abuse, or security problems
• Follow the law and protect the rights and safety of people

4. Cookies, Analytics, Advertising, and Call Tracking

Cookies, pixels, tags, scripts, and similar technologies help the website work, remember choices, measure visits, understand how people find and use the site, measure advertising results, and support relevant advertising.

The technologies and providers we use may include:

• Google Analytics and Google Tag Manager for website analytics and tag management
• Microsoft Clarity for site-use measurements, such as clicks, scrolling, and page interactions
• Cloudflare Browser Insights, Bot Management, and Turnstile for performance, security, and fraud prevention
• Meta Pixel for advertising measurement, audience creation, and relevant advertising on Meta services
• CallTrackingMetrics for call attribution, call routing, and communication measurements
• Microsoft Advertising for advertising delivery, conversion measurement, and audience creation
• YouTube and other embedded media providers for video playback and related measurements
• Website hosting, content delivery, and platform providers that help us operate and secure the site

These providers may receive limited information such as your IP address, device and browser information, cookie or advertising identifiers, pages viewed, links selected, general location, and conversion events. Their use of information is also governed by their own privacy policies.

These tools are used on our public marketing pages only. We take steps designed to prevent these tools from collecting the words you enter in forms, medical details, insurance information, patient records, or the content of private communications, and we review our configurations on a regular schedule. We do not place advertising or analytics tools on a patient portal or other logged-in treatment area unless the tool and its use meet all applicable privacy and security requirements.

A conversion event may tell us that a form was submitted or a call was started. It is not intended to include, and we take steps designed to exclude, the information entered into the form or discussed during the call.

Your cookie choices. Before non-essential analytics or advertising cookies are set, our cookie banner asks for your choice, and you can change it at any time through the "Cookie Settings" link in the website footer. You can also limit cookies through your browser settings. Blocking some cookies may affect how the website works. We honor the Global Privacy Control and other legally recognized browser privacy signals as an opt-out where the law gives you that right.

This policy and any cookie notice do not give us permission to disclose protected health information when HIPAA, 42 CFR Part 2, or another law requires authorization, a Business Associate Agreement, or another safeguard.

5. How We Share Information

We may share website information with:

• Companies that help us host, secure, maintain, or improve the website
• Companies that provide forms, analytics, advertising, audience measurement, call tracking, email, text messaging, or other communication services
• Insurance plans or other organizations when you ask us to verify benefits or help with admission
• Government agencies, courts, or other parties when the law requires it
• Appropriate parties when needed to protect someone from fraud, abuse, or a serious safety threat, as allowed by law
• A successor organization as part of a merger, sale, or transfer, subject to applicable privacy laws

Service providers may use information under their agreements with us and as the law allows. We use Business Associate Agreements when HIPAA requires them.

We do not sell personal information for money. Our use of advertising cookies and pixels may be treated as a "sale," "sharing," or "targeted advertising" under some state privacy laws. Where those laws apply, you may opt out through the "Cookie Settings" link, the "Do Not Sell or Share My Personal Information" link in our website footer, or a legally recognized browser privacy signal such as the Global Privacy Control.

We do not use or disclose protected health information for advertising unless the use or disclosure is allowed by law and any required written authorization has been obtained.

We do not share your mobile phone number, text-message opt-in information, or text-message consent with third parties or affiliates for their own marketing or promotional use.

6. Text Messages and Email

If you agree to receive text messages from us, message frequency may vary. Message and data rates may apply. You can stop text messages at any time by replying STOP. You may reply HELP for help or contact us using the information below.

You can stop marketing emails by using the unsubscribe link in the email. We may still send messages that are needed to answer a request or provide a service you asked for.

7. Your Choices and Privacy Requests

Depending on where you live and the law that applies, you may ask us to:

• Tell you what website information we have about you
• Correct inaccurate website information
• Delete website information
• Provide a copy of website information you gave us
• Stop certain uses of your information
• Opt out of a sale, sharing, or targeted advertising when applicable law gives you that right

These rights may have legal limits. We may need to confirm your identity before completing a request, and we will not ask for more information than we need to do so. If we deny a request, we will explain why, and where applicable law provides an appeal process, we will tell you how to appeal. To make a request, contact our Compliance Department using the information below.

Requests about patient or medical records are handled under our Notice of Privacy Practices and applicable law.

8. How Long We Keep Information

We keep website information only as long as reasonably needed for the purposes described in this policy, to meet legal and recordkeeping duties, to resolve disputes, and to protect our rights. Retention time depends on the type of information and why we collected it. When information is no longer needed, we delete it or remove identifying details when reasonably possible.

9. Security

We use reasonable administrative, technical, and physical safeguards to protect information. Website forms use encrypted connections while information is sent to us. Access is limited based on job duties.

No website, email, or storage system can be guaranteed to be completely secure. Please do not send detailed medical information through a general website form or regular email.

10. Children's Privacy

This website is intended for adults. We do not knowingly collect personal information through this website from anyone under 13, and we do not direct any part of this website to children. If you believe someone under 13 has sent us personal information through the website, please contact us so we can delete it.

11. Links and Services Provided by Others

Our website may link to websites or services that we do not control. Their privacy practices may be different from ours. Please review their privacy policies before giving them information.

12. Changes to This Policy

We may update this policy when our website, services, or legal duties change. We will post the new policy on this page and update the effective date. If a change materially affects how we collect, use, or share your information, we will provide a more prominent notice. We review this policy at least once a year.

13. Contact Us

For questions, website privacy requests, or concerns, contact:

Natural State Recovery Centers
Compliance Department
10025 Oakland Drive
North Little Rock, AR 72118
Phone: (501) 319-7074
Email: compliance@naturalstaterecovery.com

You will not be punished or denied care for making a good-faith privacy complaint.